{"id":3576,"date":"2013-09-19T07:34:48","date_gmt":"2013-09-19T14:34:48","guid":{"rendered":"http:\/\/streamoftheconscious.com\/?p=3576"},"modified":"2013-09-16T12:26:21","modified_gmt":"2013-09-16T19:26:21","slug":"techmom-tuesday-sounds-like-a-mac-issue","status":"publish","type":"post","link":"https:\/\/streamoftheconscious.com\/techmom-tuesday-sounds-like-a-mac-issue\/","title":{"rendered":"TechMom Tuesday: Sounds Like a Mac Issue"},"content":{"rendered":"

\"TechMom\"<\/a><\/p>\n

I write a monthly column over at\u00a0AlliOSNews<\/a>. It\u2019s a techie site \u2013 extolling all the goodies and gunpowder on the Apple OS. (SHINY TOY!) I\u2019m TechMom. And these are my stories on how technology is really used. This is what you must deal with, as I am a Silicon Valley nerd by day.<\/i><\/p>\n

I’m well aware it’s Thursday. TechMom Tuesday is typically published the first Tuesday of every month, except for this month when it was posted on the second Thursday (still under the Tuesday title). I reserve the right to rant more or less as the technical goings-on, well\u2026go on.)<\/i><\/p>\n

I was recently involved in the following conversation.<\/p>\n

Other:<\/i><\/b> So before we continue, I wanted to ask, \u201cDo we all like the new software? We\u2019d like to make it the standard. It\u2019s very efficient.\u201d<\/i><\/p>\n

Me:<\/i><\/b> It sounds great; but it doesn\u2019t work on Macs.<\/i><\/p>\n

Other:<\/i><\/b> Can you work with IT to figure out a workaround? It\u2019s a very efficient program.<\/i><\/p>\n

Me:<\/i><\/b> Well, it\u2019s not really all that efficient if half the company can\u2019t access it\u2026<\/i><\/p>\n

Other:<\/i><\/b> Sounds like it\u2019s a Mac issue then.<\/i><\/p>\n

Here is the point where I wholeheartedly agreed. It was a Mac issue. However, I have a strong feeling we were still at odds over what that issue was.<\/p>\n

You may have noticed that today is Thursday \u2013 not Tuesday. And no, it\u2019s not that my frazzled mom brain forgot when TechMom Tuesday typically goes to print (ha ha old school media humor).<\/p>\n

Apple hosted a small gathering on Tuesday. Millions around the globe glued themselves to watch the live feed from one of the elite media orgs invited in person. Millions more played the keynote back several hours later.<\/a><\/p>\n

IT decision makers, investors, tech journalists, consumers \u2013 all put the world on hold for a moment so they could hear what the cult of Silicon Valley was going to announce next. See, they\u2019re kind of a big deal now.<\/p>\n

As of this month, Apple holds over 7 percent of the total desktop market share<\/a>. This still leaves the lion\u2019s share to Windows. But the world of technology is changing. Take into consideration the worldwide insertion of mobile and tablet systems \u2013 Apple has lapped the competition, holding 58 percent of the device installs.<\/p>\n

With the influx of BYOD (bring your own device) in the workplace, and popularity of simplistic sophistication out of One Infinite Loop, Macs have come a long way since I booted up my first Apple IIgs in 1987.<\/p>\n

As Apple\u2019s Craig Federighi took the stage during the keynote to talk about the new iOS 7 (that will be available next Wednesday, he noted, \u201cVirtually overnight, hundreds of millions of people [will] download iOS 7.\u201d And over 700 million iOS devices are expected to be sold by the end of next month.<\/p>\n

Are you planning to rush out and buy the new iPhone 5S? Perhaps start a new contract for your kid with the introed 5C. Are you considering writing some family stories with iWork? I\u2019m interested in seeing how well Barenaked Ladies streams across iTunes radio. Were you just totally underwhelmed by the BIG NEWS?<\/p>\n

Regardless, Mac products are clearly no longer the fringe shiny toy.<\/p>\n

Saying, \u201cIt\u2019s a Mac issue,\u201d is akin to hearing the neonatologist inform you, \u201cHe\u2019s tiny. It\u2019s a breathing problem.\u201d<\/p>\n

Yes! Yes it is a problem that it\u2019s not working. Go. Fix. It.<\/p>\n

We, as Mac users, are no longer a contingent of the population that can be ignored or laughed off as cultish fanboys. \u201cSounds like a Mac issue,\u201d sounds a lot like a problem for all of us these days.<\/p>\n

Or, as the TechTots (age 3) would say, \u201cMaybe\u2026 I don\u2019t think that\u2019s right. You go fix. I need my iPad.\u201d<\/p>\n

\"Apple<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I write a monthly column over at\u00a0AlliOSNews. It\u2019s a techie site \u2013 extolling all the goodies and gunpowder on the Apple OS. (SHINY TOY!) I\u2019m TechMom. And these are my stories on how technology is really used. This is what … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[943,36],"tags":[1391,1390,1393,1392,1394],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3Sbzi-VG","jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":2930,"url":"https:\/\/streamoftheconscious.com\/techmom-tuesday-the-lifesaving-impact-of-technology\/","url_meta":{"origin":3576,"position":0},"title":"TechMom Tuesday: The Lifesaving Impact of Technology","date":"November 21, 2012","format":false,"excerpt":"I write a monthly column over at AlliOSNews. It's a techie site - extolling all the goodies and gunpowder on the Apple OS. 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